Apple TV Plus is pulling out all of the stops for season 2 of its hit show Severance, which kicks off its run of 10 new weekly episodes this Friday, Jan. 17.
On Tuesday in New York’s Grand Central Station, cast members Adam Scott, Britt Lower and Zach Cherry dropped into a simulation of their Lumon Industries cubicles to promote the new season. And Apple is taking unprecedented steps to expose the show to a wider audience by making it free on the Roku Channel streaming service until Jan. 19.
Right now, you can watch all nine episodes of Severance season 1 on the Roku Channel, from the premiere episode (The Good News About Hell) to the season finale (The We We Are). The Roku Channel is also serving up additional Severance clips, including a preview of season 2, character intros and an exclusive interview with the cast.
The Roku Channel free streaming service first launched in 2017.
The Roku Channel is an ad-supported free streaming service that requires no registration to watch, though creating an account will let you track your history and save your progress.
Apple TV’s decision to stream Severance season 1 for free on the Roku Channel seems to be part of an expanded marketing effort for the streaming service. Earlier in January, Apple TV Plus provided free access for one weekend for the first time.
