A walk back in time during the RoofandFloor.com Property Show-2024 at Auspacious Convention, Hyderabad on Saturday, October 19, 2024
| Photo Credit:
NAGARA GOPAL
IBI Media Technologies, the company behind hyperlocal platforms ChennaiProperties.in, BengaluruProperties.com, CoimbatoreProperty.com, and HyderabadProperties.in, has announced the acquisition of the RoofandFloor brand from KSL Digital Ventures Limited, one of the companies of The Hindu group.
RoofandFloor.com is among India’s recognised digital real estate platforms and will henceforth operate as a separate, standalone vertical within the IBI Media Technologies Private Ltd’s portfolio.
Founded in 2014, IBI Media Technologies Private Ltd focused on enabling high-intent discovery journeys for home buyers while delivering strong Return on Investment (RoI) for developers and channel partners. Its portfolio of city-specific real estate platforms which are optimised for web-search, serve thousands of users across South India.
“The RoofandFloor brand has a deep legacy coming not only from its nearly a decade of operations as a trusted property portal, but also as a brand created and nurtured by The Hindu group, with its 141+ year legacy in India. We’re excited to lead it into a dynamic new chapter, powered by advanced technology, refreshed vision and our proven Go-to-Market Expertise,” said Ilavarasan P, Founder & CEO, IBI Media.Thisstrengthens our national brand architecture while preserving our hyperlocal strategy, he added.
“We are pleased that the RoofandFloor brand, which we built with care and integrity, is now in the hands of a team that has showcased a deep understanding & experience in online real estate marketing,” R Chandrasekaran, Chairman, KSL Digital Ventures, a unit of The Hindu group, said.
Published on April 22, 2025
