When is your audience NOT your end customer? If you’re a B2B marketer, you know the answer. Your job requires engaging and winning over distributors, resellers, retail outlets, brokers, and even influencers who promote and sell your products and services. It’s a core focus of great content marketing. This month,…
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How To Use Content Curation To Deliver Fresh Ideas Without Added Resources
More content marketers should act like museum curators. Museum curators pick an exhibit theme, carefully select the artifacts, and organize them into a story that visitors will want to consume. By adopting a similar strategy, you — and, ultimately, your audience — will reap the rewards. You will create more…
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Build a Workflow for Your Content Operation in 5 Steps
You’ve heard the expression, “Work smarter, not harder.” Content marketing teams would do well to adopt that philosophy. Hard work alone can’t solve the struggle to meet the demands for more (and better) content. Smarter work, though, can remove the friction, confusion, and production inefficiencies that can hinder their success.…
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Why Even Crushing Content Failures Aren’t Mistakes
Did you follow the Apple iPad Pro content debacle? Here’s a quick recap. A recent online ad for the new iPad Pro showed a large hydraulic press slowly crushing various symbols of creativity. A metronome, a piano, a record player, a video game, paints, books, and other creative tools splinter…
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What You Need To Know About Recent ChatGPT and Gemini Features
OpenAI and Google made waves in the world of artificial intelligence this week. In a studio set seemingly from the 1970s Merv Griffin Show, OpenAI brought the “magic” to improve the ChatGPT ecosystem. It built a model that can analyze images, video, and speech, added a new desktop app, and…
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The Dos and Don’ts of Pitching Journalists To Get More From Your Owned Media
Wouldn’t it be great if the content your brand invests so much time and resources in could earn attention from the media? More people would see your content, and your brand would get a credibility boost from a third-party source. That’s the magic of combining content and PR. Whether you…
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3 Contextual Link-Building Strategies That Actually Work
Quality content can get your web pages ranking higher in Google search results. But contextual links can help, too. Google says the inclusion of relevant, high-quality links signals the content that includes them may be quality content, too. So, how can you earn contextual links to give your content…
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Time To Evolve Your Social Media Strategy for 2024
What the heck should you do with social media in marketing these days? Content and marketing teams have been so wrapped around the AI axle for the last 18 months that many haven’t reacted to the fundamental changes in social media. Some of these changes have AI underpinnings, like Meta’s…
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Tech Takes Over Marketing (But Not How You Think)
An old saying goes that marketers only worry about two things — the logo and the Pantone color. Well, the entry of digital technology 25 years ago certainly changed all that. But has it gone too far? New research indicates that in a few years, marketers will do only one…
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Maximize Content Efficiency With These 7 Agile Practices
Content marketing teams rarely talk about efficiency. You frequently discuss quality, conversions, and brand alignment. Your primary concerns center around the awesomeness of what you do and the results of that work. Any talk of systems and processes usually takes a back seat. However, for more marketing teams, the system…